A portion of every purchase is donated to help animals in need. Money-back guarantee for any reason on our custom plush items. 100% custom work, so your product looks exactly like your pet. The email copy does that by emphasizing the following key points: They also let us know “What to Expect” when we place our order.Īfter explaining the company’s mission, “Helping customers celebrate the joy of pet ownership,” Cuddle Clones assures us that doing business with them will be a safe and pleasant experience. This, of course, creates a subtle sense of urgency. When a visitor lands on Cuddle Clones’ homepage, they see a hero shot of a cute pet with a headline communicating the company’s primary value proposition, “A Custom Stuffed Animal of Your Pet.” After all, getting thousands of new subscribers would have a positive impact on just about any online business. Generating 150,000+ new subscribers who can be reached through email and SMS has really moved the needle for Cuddle Clones. The results from adding that simple popup to their ecommerce site have been nothing less than amazing.Īs Jay Vasse, Digital Marketing Manager at Cuddle Clones puts it, “ConvertFlow has been great for us and has helped us get over 150,000 email and SMS subscribers in the past year.” In their ongoing quest for better conversions, the Cuddle Clones team started using ConvertFlow and promptly took to the Popup Maker to launch a triggered popup on their website offering a 10% discount in exchange for the visitor’s email and phone number. With this foothold in the marketplace, improving conversions and driving more revenue was the next step. Like any fledgling ecommerce business, Cuddle Clones struggled to get people to their website and convert them into paying customers at first.īut the marketing team built a substantial subscriber and customer base over the years. And soon after that, the duo created their first Cuddle Clone a mixed-breed dog named Layla. Seniors moving into assisted living facilities who can’t take their petsĪnd although these segments looked more than promising, it didn’t take long for the co-founders to make another pleasant discovery.Īs Jennifer puts it, “Honestly, the biggest segment of all was the crazy pet lovers who bought our products as a super-cute way to celebrate the love for their pet.”Įager to get their business off the ground, Jennifer and Adam formed Cuddle Clones, LLC in September of 2010.Military personnel leaving for deployment.Possible buyers for a custom-stuffed animal included: Carving out a business opportunityĪfter doing some initial research, Jennifer and her co-founder, Adam Greene, were pleasantly surprised to find there was a potentially large market for custom-stuffed animals. “At that moment, I just wanted to hug Rufus again and have a lasting and tangible memorial to honor that relationship-that's when Cuddle Clones was really born,” she recalls. “And I knew I wouldn't be able to find a stuffed animal like him in the store.”īusy with life, she put away her idea and didn't think about it again until Rufus got sick and passed. “He was a Harlequin Great Dane with unique markings and two different colored eyes,” explains Jennifer. Lying next to Rufus, she wondered what it would be like to have a custom stuffed version of her furry companion. One lazy afternoon, while napping beside her beloved dog, Jennifer Williams got an idea that would change her life and the lives of pet lovers all over the world. SEE MORE: Why This Exit Intent Popup Generated 7,973 Leads and $50k in Revenue 1. So keep reading if you want to see exactly what goes into a high-converting ecommerce machine like Cuddle Clones. Why giving is a critical part of their growth strategy.A look at the retargeting ads that bring abandoners back to the website.What makes their product page so persuasive.How Cuddle Clones nurture these leads into paying customers via email.The triggered popup that captured 150,000+ email & SMS leads in one year.How the Cuddle Clones back story contributes to sales.From idea, to finding a niche, to rolling out a plan. This post is a detailed breakdown of how Cuddle Clones executed on all of these in a big way. That's why they're committed to taking action and investing in understanding their target customer, as well as implementing scalable marketing processes and a solid conversion strategy. But the Cuddle Clones team knows all this still isn't enough for consistent, long-term success.
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